Owner-operated roofers · N. California & N. Nevada

Stop chasing leads.
Start closing them.

the watchdogs of roofing

Lead Dog Roofing was purpose-built for local roofers who are great at the craft. We handle the lead pipeline — you focus on closing jobs.

Lead Dog Roofing — Rufus mascot
An exclusive partnership program for GAF-certified roofers
GAF Master Elite Residential Roofing Contractor GAF President's Club GAF
Why roofers join

Built for roofers. Driven by your success.

We're not a roofing company — we're the lead engine behind one. Lead Dog Roofing was designed specifically for owner-operated local roofers who want a qualified pipeline without the overhead of running their own marketing.

Qualified local leads

Homeowners in your territory, vetted through the Roof Dogs assessment network before they ever reach your team.

Focus on roofing, not marketing

You run a roofing company — not a call center. Roof Dogs handles the hunt so your team can do what it does best.

An aligned partner, not a vendor

We share your Mission, Vision & Values and are financially aligned with your success. We only win when you win.

GAF-backed trust at the door

Master Elite and President's Club credentials that homeowners recognize — and that help your team close faster.

How joining works

From application to first lead

1

Apply for your territory

Tell us where you work and a bit about your shop.

2

We verify your credentials

GAF certification and service area confirmed.

3

You get first dibs on leads

Qualified homeowners routed straight to you.

4

We manage the platform

Dashboard, coaching, and support included.

The flagship membership

Become the Top Dog

Tier One · One Roofer Per Territory

Top Dog Woofer

first dibs on every lead

The flagship slot in your market. A $10,000 starter campaign, a 100-lead guarantee, and first pick of every lead we generate in your territory.

  • First dibs on every lead

    You see and choose from every lead in your territory first.

  • 100-lead guarantee

    At least 100 leads from your campaign — or we keep it running.

  • Managed dashboard & coaching

    We run the platform and work the numbers with you weekly.

  • You own every lead you take

    No clock, no pressure — your leads, your timeline.

Not ready for the Top Dog slot?

60 Leads in 60 Days

A lighter on-ramp into the network — 60 leads in 60 days with a 10 closed-sale goal, no Top Dog status and no territory lock. Step up to the Top Dog slot whenever you're ready.

See the 60 Leads package
Claim your territory

Join the network

One roofer holds the Top Dog slot per market. Tell us where you work and we'll see whether your territory is still open.

  • First dibs on every lead in your territory
  • 100-lead minimum, guaranteed
  • Weekly coaching and a managed dashboard
  • You own every lead you take