The flagship slot in your market. You get first dibs on every roofing lead we generate in your territory — and you own every one you take.
By approval only · we work with a limited number of vetted roofers per market
We run one campaign per territory, and the Top Dog sits at the top of it. No lead reaches another roofer until you've had your shot at it.
Every lead you take is yours to keep as long as you want — there's no clock, and no pressure to work it before anyone else can.
Decided a lead isn't for you? Sell it back to Roof Dogs for a $20 credit. We place it with the next roofer in your territory, so it still gets a fast local response — and you've recovered value instead of letting it sit.
One coordinated push across mail, search, the doorstep, and the inbox — all aimed at your territory, all feeding your dashboard.
Sent to 2,000 targeted homeowner addresses inside your territory.
Paid search placement so your territory's homeowners find Roof Dogs first.
200 homes reached in person — real conversations, on the ground in your market.
A separate 200-contact outreach by text and email to warm up your pipeline.
You get at least 100 leads from this campaign. If a push comes up short, we keep it running — at no extra cost — until you've got your hundred.
The campaign generates the leads. Everything below is how we help you turn them into a stronger, busier business.
Here's exactly what you're paying for, what we commit to, and what happens when you win big.
Your starter campaign delivers a minimum of 100 qualified leads across all four channels.
Based on typical close rates, a $10,000 campaign should turn those 100 leads into roughly 25 closed roofing sales. It's an estimate we aim for — not a promise — since how many actually close depends on your team's close rate.
Past your first 20 closed jobs, Roof Dogs earns a 2% commission on each additional sale. It's our incentive to send only the homes most likely to close — so you get quality leads, not just volume.
We size each market by population density, so every territory holds enough homeowners to support a healthy campaign.
Lead-gen spend runs for one roofer per territory — you. That's what makes "first dibs on every lead" a promise we can keep.
A Hot Dog doesn't run their own campaign. They take the leads you sell back — so your first-look advantage is never diluted.
Roof Dogs connects homeowners with certified local pros they can count on. GAF's top credentials are central to how we earn that trust across the network.
One roofer holds this slot per market. Tell us where you work and we'll see whether your territory is still open.
A lighter on-ramp into the network — 60 leads in 60 days with a 10 closed-sale goal, no Top Dog status and no territory lock. Step up to the flagship slot whenever you’re ready.
